Vendor Advocacy

At Gardenia, we connect you with expert Vendor Advocates to simplify your sale, maximize your property's value, and ensure a stress-free selling experience

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What is a Vendor Advocate?

Selling your property, even with a real estate agent, can be a very difficult and time-consuming task. One of the biggest uncertainties for sellers is whether they’ve selected the right real estate agent.

When speaking to real estate agents, a common issue arises: you might talk to several agents, some of whom overquote while others underquote, leaving you unsure of whom to trust. Selecting the correct sale price is arguably the most important part of your sale. If you get it wrong, you risk losing potential buyers who think the property is out of their price range—simply because an agent exaggerated to win your listing. On the other hand, underquoting can result in selling for less than your property’s true value because the agent prioritized a quick and easy sale.

This is where a Vendor Advocate comes in.

A Vendor Advocate is a licensed real estate professional who helps property sellers navigate the entire sales process while working solely in their best interests. They provide expert guidance, help you select the best real estate agent, and ensure you secure the highest possible sale price. By managing time-consuming tasks, reducing stress, and offering unbiased advice, a Vendor Advocate makes selling your property easier and more efficient. Their goal is to ensure a smooth, profitable sale while protecting your interests at every stage.

Using a Vendor Advocate saves you time, reduces stress, provides expert guidance, and, most importantly, helps you achieve a higher sale price through strategic pricing, correct agent selection, and skilled negotiation.

The best part? The service of a Vendor Advocate is often provided at no cost to you. They receive a portion of the agent’s commission, so you benefit from their expertise without paying extra fees. They even work with you to negotiate lower fees from the real estate agent.

At Gardenia, we connect you with the best Vendor Advocates in Australia based on your property’s location, ensuring you can sell your property with confidence and achieve the best possible outcome.

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The Vendor Advocate Process

  • Independent Property Review: Your Vendor Advocate conducts an in-depth appraisal of your property, analyzing local market trends and suggesting strategies to maximize your investment returns.

  • Selecting a Selling Agent: Choosing the right agent is critical. Your Vendor Advocate shortlists the top agents based on their track record, sales success, and customer feedback. They attend agent interviews with you to ensure you make the best choice.

  • Marketing Campaign: To ensure maximum exposure, your Vendor Advocate reviews the agent’s marketing plan. They provide advice on the best methods to attract a broad range of buyers, ensuring your property gets the attention it deserves.

  • Examining & Negotiating Offers: When offers come in, your Vendor Advocate helps you evaluate each one and offers you advice to secure favourable terms, securing a sale at the highest price with favorable conditions.

  • Sale to Settlement: Throughout the final settlement process, your vendor advocate provides support and guidance, ensuring a smooth and efficient closing.

What Clients Say About Our Buyer Agents

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Melina M

As a female new to Melbourne, purchasing a property can be a daunting experience, particularly when it comes to navigating sale negotiations with confidence. Mark's knowledge of the property market, his experience in sales and informed advice on contracts proved to be assets in helping me secure...

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DK

Cannot recommend Parley more highly! As an interstate investor, having Luke and Josh on the ground was absolutely invaluable. They handled absolutely everything, and their communication, transparency and advice throughout made a challenging process completely seamless. I was very impressed with...

JD

John Dalinkiewicz

Selling our house in such an uncertain time was made so much easier with the support from Master Advocates. From the outset, they helped us navigate through assessing a fair value for our home and interviewing and selecting an agent to go with. They then worked closely with the agent to develop strategies...

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Joy Chatterji

I have had an amazing experience dealing with Chris and team for a recently purchased investment property. Chris went above and beyond in sourcing us the best possible property based on the agreed strategy. The property has already grown ~25% in the first 4 months since purchase. This is proof that Chris...

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Adam Meroli

Recently had the pleasure of selling a property for Wayne and Michelle through their Vendor Advocacy. What stood out compared to other Vendor Advocates we have worked with in the past was just how invested they were in the whole process. From the detailed vetting to choose a local agent at the start, to the constant...

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Zerah

The team at Your Property Advocates made my partner and my first home buying experience seamless and I couldn’t recommend him more! About 20 days after we contacted Your Property Advocates, we signed a contract for a home we purchased pre-auction. (We definitely shocked...

Frequently Asked Questions

What is a buyer's advocate?

A buyer’s advocate, or buyer’s agent, is a licensed professional who represents property buyers. They assist with property search, evaluation, negotiation, and due diligence, aiming to secure the best possible property at the most favorable price for the buyer.

How does Gardenia select Buyer and Vendor Advocates?

We meticulously vet advocates through a comprehensive onboarding process that assesses their experience, market knowledge, and client track record. This ensures we only connect clients with professionals who demonstrate high standards and exceptional expertise.

How does a Vendor Advocate select the right real estate agent for my property?

Vendor advocates carefully evaluate local real estate agents, considering their experience, recent sales, and approach to marketing. They choose agents who are best suited to your property type, location, and sale goals to ensure optimal results.

Does Gardenia charge clients for their services?

No, Gardenia’s service is free for clients. We match you with trusted buyer or vendor advocates at no additional cost, helping you navigate the buying or selling process with ease and confidence.

Can I work with both a Buyer’s Advocate and a Vendor Advocate through Gardenia?

Yes, Gardenia’s network includes both buyer and vendor advocates, so you can access support for purchasing and selling property. Our advocates work collaboratively to ensure both processes are aligned with your goals, providing seamless support across the board.

Why would I need a Vendor Advocate if I have a Real Estate Agent?

A vendor advocate works on your behalf to ensure the real estate agent’s strategies align with your goals. They provide oversight, manage communication, and keep the agent accountable, helping you achieve the best possible sale outcome with minimal stress.

What services can a buyer’s agent provide?

Buyer’s agents provide a range of services, including property searches, market research, property inspections, due diligence, negotiation, and support through the purchase process. They aim to simplify and add value to your property search and purchase.

How does Gardenia ensure quality across Australia?

We have a rigorous selection and onboarding process to vet all advocates, ensuring they meet our standards. This allows us to maintain a consistent level of quality nationwide, whether you’re buying or selling in a metro area or regional location.

What should I consider when working with a buyers agent?

Be clear about your goals, budget, and preferences, and ensure open communication. A good buyer’s agent will listen to your needs, keep you updated, and provide sound advice based on your criteria, ultimately making the process smoother and more rewarding.

What is Gardenia’s process for matching clients with the right advocate?

We start with a consultation to understand your specific goals, preferences, and property needs. Based on this, we match you with an advocate from our panel who has the right expertise in your area of interest and a track record of success aligned with your objectives.

What is a Vendor Advocate?

A vendor advocate is a professional who represents the seller’s interests and guides them through the sale process. They help select the best real estate agent, manage negotiations, and ensure the property is marketed effectively to maximise the sale outcome.

How does a Buyer’s Advocate differ from a Real Estate Agent?

While real estate agents represent the seller’s interests in a transaction, buyer’s advocates exclusively represent the buyer. Their goal is to ensure buyers get the best property for their needs and budget, without any conflict of interest.

What sets Gardenia apart from other property advocate services?

Gardenia’s model prioritizes top-tier standards and a nationwide reach, connecting clients with only the most experienced and skilled advocates. Every advocate on our panel undergoes rigorous onboarding to ensure they’re qualified and aligned with our commitment to excellence.

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