Buyer Advocacy

What Does a Buyer’s Advocate Do?

Navigating the property market can be overwhelming and pose a significant financial risk without expert guidance. While purchasing property independently is very common in Australia, with only 3% of buyers currently using a Buyer’s Advocate, the undeniable benefits of professional support are clear. In America, where the role has been established for longer, 89% of purchases are made with the assistance of a Buyer’s Advocate.

So, although buying on your own is entirely possible, there’s almost always something holding you back from pulling the trigger, which is typically the biggest issue.

• Market uncertainty – Is now the right time to buy?

• Time constraints – Juggling life and property research is exhausting.

• Difficulty dealing with agents – Real estate agents prioritize sellers, not buyers.

• Lack of knowledge – Understanding property value, growth potential, and legalities can be daunting.

• Access to properties – Constantly missing out on properties and not seeing potential off-market opportunities.

This is where a Buyer’s Advocate, also known as a Buyer’s Agent, makes all the difference.

Buyer’s Advocates guide clients through the entire property transaction, from search to settlement, protecting their interests at every step. They provide expert advice on property values and market trends, ensuring clients select areas that align with their goals. Their services save buyers time, reduce stress, and secure the best possible outcome. In many cases, the fee of a Buyer’s Advocate is offset by the savings they achieve through expert negotiation alone.

One of the greatest advantages of having an advocate by your side is their access to off-market and pre-market properties—homes that are not publicly advertised or listed online. These opportunities often allow properties to be purchased below market value due to lower competition, as fewer buyers are aware of them, and because vendors are typically willing to accept lower offers to save on marketing expenses and streamline the sale process. Approximately 60% of purchases made by Gardenia Buyer’s Advocates are off-market, giving clients access to opportunities others miss.

At Gardenia, we connect you with Australia’s top Buyer’s Advocates who represent your interests from start to finish. Their expertise eliminates uncertainty, helps you make informed decisions, and ensures you secure the right property faster, safer, and easier.

How a Buyer’s Advocate Works for You

Our panel of advocates offers a range of tailored services to meet your unique needs. The three most common services include:

• Auction Bidding: For buyers confident in their property search but needing representation at auctions, advocates use proven strategies to secure the property at the best possible price.

• Negotiation and Due Diligence: Ideal for buyers who’ve found a property but need an expert to evaluate its value, conduct inspections, negotiate the purchase, and manage the entire process through to settlement.

• Full Service: This is the most popular option, offering a comprehensive service that covers every aspect of the buying process, from understanding your goals to settlement. Most buyers choose this service for its value and ease.

While different advocates may have their own criteria for each service, a typical Full-Service experience often looks like this:

• Strategy: Discuss your goals, budget, preferences, and lifestyle to develop a tailored strategy aligned with your needs.

• Property Search: Access on-market, off-market, and pre-market listings that align with your personalised strategy.

• Appraisal and Due Diligence: Evaluate the value and condition of properties to assist with due diligence to ensure sound investments.

• Shortlist: Narrow down options based on your goals and due diligence findings and present a curated list of the best properties for your consideration.

• Negotiation and Secure: Negotiate the price and terms on your behalf. Secure the property at the best possible price using expert strategy.

• Settlement: Guide you through the settlement process and liaise with relevant professionals (solicitors, brokers, inspectors, property managers, insurance brokers, etc.) to ensure everything runs smoothly.